A risk of pursuing this strategy is that the unique product may not be valued highly enough by customers to justify the higher price.
Firms looking to use this strategy must be able to; i. This review will contain a synopsis of the case, a brief history of the company as well as identify some key issues in the terms of generic strategies that the company used.
Striving to be the low cost producer in an industry can be especially effective: 1.
The efficiency of its products also makes customers want to pay a higher price. Thus the cost leader must constantly stay aware of the 5 forces, and it environment of business in order to maintain its competitive advantage.
It now has a range of high-end products including the Macintosh line of computers, iPod, iPhone, and the iPad.
Different and more advanced technology.