Throughout the first two years, the Aldermans focused on improving service and inventory. Just have a good user friendly website and mill the grains for your customers. I say that because one owner who wasn't busy had me hand crank and mill my own and i wasn't happy.
Have a good attorney. Carry malt from the U.
Most of us don't have the luxury of being able to compare prices in our town between homebrew stores. Planning and running a store is complicated.Free up the capital and try again. Fresh Ingredients Ever gone into a homebrew store and found dusty cans of extract? Closed only on Sundays, Home Fermenter was even open on holidays. They decreased their budget for their wages and invested in inventory. Previously used only at the commercial level, stainless steel brewing equipment, especially conical tanks, have become more popular in the homebrewing world. There was an old, analog cash register, and the previous owners used print catalogs and fax forms to place orders with distributors. I had to rebound from how the store was perceived. They also saw opportunity in the modified name.
Are there any I didn't mention? Over the years, it also became a hub for people wanting to make cheese, soda, kombucha, kefir, yogurt, and other fermented foods and beverages. Ask probing questions.
The Aldermans loved the shop so much that instead of going to closer shops or ordering online, they drove an hour south from their home in Albany to get their supplies for homebrewing beer and making fermented foods.
Every employee should at least homebrew themselves and hopefully do so at an advanced level or have someone working who can tackle advanced questions. Founded inHome Fermenter was among the first shops in the country to supply the equipment and ingredients to make, store, and serve beer or wine at home.