What about native social media data analysis tools? Consider any combination of the following as you put together the content piece of your social media marketing plan.
Custom dashboards — build your own dashboards and watch all your accounts and those of your competitors. Conducting a SWOT analysis will enable you to take a good look at your company, distinguish yourself and carve a niche wherein you can successfully compete.
Look up your most valuable keywords, phrases and industry terms to see who shows up.
Why perform a social media competitive analysis? To get value from data and social media, you need to be able to connect and correlate your activities.
Of course, you need to know who your competitors are before you start stressing over content creation.
You may want to treat your most loyal customers to something special: sometimes even something as simple as posting a picture of their pet in your news feed can make them happy. Most repinned — you can choose either one specific day, the last seven days, or the last 14 days.